How can understanding your audience and narrowing in on key segments help you market and build your business? Holly Haynes of Crush the Rush joins us to talk about the benefits that refining your customer strategy can have on your productivity and ROI.
Gig economy, side hustle, the current economic climate is constantly evolving and ripe with opportunity and portals of entry. To understand where we are today and how we got here, a quick (very quick) lesson. The “Gig Economy” developed during the global financial crisis as a result of full-time employment opportunities being scarce. Workers, particularly […]
What exactly is an authority brand? What does one look like? And how can you leverage your own brand as you scale your business? Steph Weber of The Weber Co. joins us on this special deep dive episode of the podcast to break it all down on how you can build your brand up!
At this point, we have all heard the term The Great Resignation and read the statistics on the number of workers leaving the workforce in droves AND how that has disproportionately impacted women. As a reformed corporate human resources professional, as well as an individual who found herself unexpectedly a job seeker, I want to […]
A guest post from Jess Critchlow of Light Up Work, our guest on episode 9 of The Mom Shuffle podcast. If you’ve ever suffered from imposter syndrome or struggled with confidence (and who hasn’t?!), episode 10 is a must listen. Find it here. Here’s a round up of the tips and techniques that I’m […]
A guest post from Catherine Ashton of Giant Squid Group who was featured on episode 9 of The Mom Shuffle podcast. Catch up with her episode here. If you use Amazon.com or support any local nonprofits, you know the call to action: use AmazonSmile when you shop online and a portion of your […]
The COVID-19 pandemic continues to have a big impact on small businesses. So, if you find yourself scrolling social media channels today, spend a few minutes to build up your favorite small businesses in your community: 1. Head over to their Facebook page or Instagram profile and give it a follow if you haven’t […]
Women have been disproportionately affected by job loss during the pandemic, while others have had to resign to care for family members. Then there are all that ladies that have re-evaluated their current roles over the last year and determined it is time to pivot. As a result, many women are or will be looking […]
Why does having a conversation about money and our worth as an employee induce more anxiety than a wisdom tooth extraction? Many women I know will go to any length to avoid directly asking for a raise, often staying in a position where they are not valued for far too long or even just finding […]